Archive for September, 2017

Email view-through pixel

Introducing The Email View-Through Pixel – Credit Where It’s Due

Measuring email effectiveness can be difficult. You can now measure the precise value of individual email opens, rather than clicks, to get greater accuracy on the effectiveness of your email messages. Discover the real value of email. Email isn’t in a slump. It’s how you measure it Email marketing is very profitable. For every dollar[…]
Google attribution

Can You Use Google Analytics For Attribution?

A lot of marketers want to know if they can use Google Analytics to attribute customer acquisition events back to marketing programs. Are you one of these marketers? Read on to get your answer. For many companies, free tools like Google Analytics are the first and easy step in monitoring visitor behavior on their websites.[…]