Archive for January, 2017

Affiliate marketing

Why Affiliate Attribution is the Next Cool Thing

Affiliate marketing, what is it? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the[…]