Archive for December, 2016

Attribution in 2017

Attribution: What’s in Store for 2017

Attribution: the “A” word that everyone is talking about.  From Gartner to Forester to most agencies, marketing attribution is one of most covered predictions for success in 2017. The current state of attribution For most marketers, marketing attribution is not a new concept, but instead is a concept that has only been available to large enterprises spending[…]