Attribution for agencies

Attribution for agencies – become strategic without the suit and tie

Ad agencies need to start thinking like their client company CMOs. Clients don’t care about ad click-thru-rates; they simply want more customers and more sales. Here’s how agencies can use attribution tools to prove their influence on a client’s bottom line while also opening the door to a much more profitable and strategic relationship. Do[…]
Customer acquisition

Attribution and enterprise customer acquisition: the dream is reality

Good attribution tools help you measure a plethora of touchpoints, all the way down the funnel. You’ll finally be able to make customer acquisition a streamlined, enterprise-wide activity. It’s what your CEO has always dreamed of.   When attribution is a gimmick, and when it’s so much more Here’s an important question: is marketing attribution[…]
Attribution for Salesforce

B2B Marketers: Don’t Forget Attribution for Salesforce

Attribution for Salesforce means going beyond MQL’s.  It means including all stages of the sales pipeline in attribution models like trials, demos, calls and of course “Won Opportunities”. B2B companies take note: attribution requires a tight integration.  We are at an historical point in B2B marketing history. Marketing attribution enables marketing teams to deliver incredible[…]
Radio attribution

Radio Attribution – Time to Turn Up The Volume (Part 2 of 2)

Nowadays, radio advertisements can be analyzed just as easily as their digital counterparts. Measure Lift, Day Part Performance, and Time Decay of your radio ads. It’s time to pump up the volume! Say Hello to Halo The first terrestrial radio broadcast took place on Christmas Eve 1906. More than a hundred years later, radio ads[…]
Last touch attribution

Last touch attribution – close the deal now!

When it comes to different attribution models, last touch attribution has had a questionable reputation resulting in many marketers avoiding it altogether. But the model is more potent than its reputation would have you believe, and in some cases, it’s actually your best option. Read on to learn when and where to use last touch[…]
Strategic attribution tools

Is marketing attribution strategic?

With thousands of MarTech products available, is having a marketing attribution tool really necessary? When you realize it builds a reliable bridge between brand and customer, it is no longer a “nice to have.” It becomes indispensable for making strategically sound decisions about customer acquisition at large. Last month, the 2018 edition of the famous[…]
Online and offline attribution

Online and offline attribution: friends at last

The saying, “what happens offline stays offline” is no more. Marketers can now use attribution to measure the influence of offline ads against online sales, and the other way around. The all-round transparency marketers always dreamed of has become a reality. Offline is less advanced, but not less important Automated customer journeys and omni-channel cross-device[…]
The future of marketing attribution

Where Marketing Attribution is Going in 2019 and Beyond

We expect to see huge opportunities in marketing attribution in the near future. Start making the right preparations today, to be ahead of the pack next year. Subscribe in a reader Almost all industries and professions will see an increase in automation of tasks in the future. An intriguing report by McKinsey on “The Technical[…]
Google Analytics attribution

Why Google Analytics will fail to help optimize your website

Good websites turn visitors into customers. Using attribution tools instead of just Google Analytics, you can measure which touchpoints boost sales and know exactly where you should improve your site next. The majority of companies rely on Google Analytics to measure how their website influences the top of the marketing funnel. But what you really[…]
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