Cross-device tracking

Cross-Device Tracking in Light of the GDPR? It’s Possible.

Just as marketing tools and systems have made it increasingly simple for companies to identify and track visitors on their websites, current and upcoming regulations around the world are making this a more complicated task. Cross-device tracking in particular can be a challenge. If you work in marketing there is a good chance that you[…]
b2b attribution

Using Marketing Attribution To Boost B2B Sales

Marketing attribution isn’t just for B2C. In fact, using attribution to measure your B2B marketing efforts can provide deeper insights into your marketing operations than are often seen in B2C applications. Longer sales cycle times and more complex customer journeys for B2B customers make proper attribution indispensable. The majority of companies that assign attribution to[…]
Attribution for agencies

Attribution for agencies – become strategic without the suit and tie

Ad agencies need to start thinking like their client company CMOs. Clients don’t care about ad click-thru-rates; they simply want more customers and more sales. Here’s how agencies can use attribution tools to prove their influence on a client’s bottom line while also opening the door to a much more profitable and strategic relationship. Do[…]
Customer acquisition

Attribution and enterprise customer acquisition: the dream is reality

Good attribution tools help you measure a plethora of touchpoints, all the way down the funnel. You’ll finally be able to make customer acquisition a streamlined, enterprise-wide activity. It’s what your CEO has always dreamed of.   When attribution is a gimmick, and when it’s so much more Here’s an important question: is marketing attribution[…]
Attribution for Salesforce

B2B Marketers: Don’t Forget Attribution for Salesforce

Attribution for Salesforce means going beyond MQL’s.  It means including all stages of the sales pipeline in attribution models like trials, demos, calls and of course “Won Opportunities”. B2B companies take note: attribution requires a tight integration.  We are at an historical point in B2B marketing history. Marketing attribution enables marketing teams to deliver incredible[…]
Radio attribution

Radio Attribution – Time to Turn Up The Volume (Part 2 of 2)

Nowadays, radio advertisements can be analyzed just as easily as their digital counterparts. Measure Lift, Day Part Performance, and Time Decay of your radio ads. It’s time to pump up the volume! Say Hello to Halo The first terrestrial radio broadcast took place on Christmas Eve 1906. More than a hundred years later, radio ads[…]
Last touch attribution

Last touch attribution – close the deal now!

When it comes to different attribution models, last touch attribution has had a questionable reputation resulting in many marketers avoiding it altogether. But the model is more potent than its reputation would have you believe, and in some cases, it’s actually your best option. Read on to learn when and where to use last touch[…]
Strategic attribution tools

Is marketing attribution strategic?

With thousands of MarTech products available, is having a marketing attribution tool really necessary? When you realize it builds a reliable bridge between brand and customer, it is no longer a “nice to have.” It becomes indispensable for making strategically sound decisions about customer acquisition at large. Last month, the 2018 edition of the famous[…]
Online and offline attribution

Online and offline attribution: friends at last

The saying, “what happens offline stays offline” is no more. Marketers can now use attribution to measure the influence of offline ads against online sales, and the other way around. The all-round transparency marketers always dreamed of has become a reality. Offline is less advanced, but not less important Automated customer journeys and omni-channel cross-device[…]
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