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Radio Attribution Shows Ads Provide ‘Lift’ to Google and Facebook

Radio Attribution Shows Ads Provide ‘Lift’ to Google and Facebook

by Cam Sivesind | Aug 11, 2020 | Radio, Reports

We examined 100 radio advertisers, across 18 months and found radio ad performance increased considerably from 2019 to 2020.

Direct-to-Consumer, Attribution, and Awareness… oh my.

Direct-to-Consumer, Attribution, and Awareness… oh my.

by Cam Sivesind | Jul 13, 2020 | Attribution Tools and Software, Radio

LeadsRx and Westwood One are proud to announce the release of the second annual “Direct-to-Consumer Media Attribution and Awareness Report,” comparing digital, radio, and TV advertising through 2019. Online eCommerce D2C businesses continue to be a force...
Westwood One Selects LeadsRx Attribution for Multi-Touch Advertising Measurement

Westwood One Selects LeadsRx Attribution for Multi-Touch Advertising Measurement

by Lucas Sommer | Dec 9, 2019 | News

The Westwood One and LeadsRx Partnership On September 17th, LeadsRx and Westwood One, America’s largest audio network, announced a partnership that would see LeadsRx power Westwood One’s advertising attribution measurement on their network. With the announcement,...
Radio Advertising Attribution: Why More Digital Companies Should Use the Channel

Radio Advertising Attribution: Why More Digital Companies Should Use the Channel

by Lucas Sommer | Oct 18, 2019 | Attribution Tools and Software

Radio advertising has not been at the forefront of advertising choices for some companies, but that doesn’t mean it isn’t a viable option for getting new customers. For more than a decade, the trend has been for small and mid-sized companies to focus on...
Best Practices for Creating Effective Radio Adverts

Best Practices for Creating Effective Radio Adverts

by Ryan Bozeman | Jun 18, 2019 | Attribution Tools and Software, Radio

So — you’re interested in getting into radio advertising but aren’t sure where to start? Or maybe you’ve dipped your toes in, but were underwhelmed with the results. Either way, you want to make sure that your next investment in radio advertising pays off in a big way...

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Recent Posts

  • #23 9 Clouds: Helping Auto Dealers Avoid Common Automotive Marketing Mistakes and Optimize Ad Spend | Podcast
  • New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces and Their Trusted Partners within a First-Party Data Framework
  • Marketing Ecosystems Have a Problem: Network Owners Are Failing to Capture Marketing Performance

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