Radio Attribution Shows Ads Provide ‘Lift’ to Google and Facebook
We examined 100 radio advertisers, across 18 months and found radio ad performance increased considerably from 2019 to 2020.
Direct-to-Consumer, Attribution, and Awareness… oh my.
LeadsRx and Westwood One are proud to announce the release of the second annual “Direct-to-Consumer Media Attribution and Awareness Report,” comparing digital, radio, and TV advertising through 2019. Online eCommerce D2C businesses continue to be a force...
Westwood One Selects LeadsRx Attribution for Multi-Touch Advertising Measurement
The Westwood One and LeadsRx Partnership On September 17th, LeadsRx and Westwood One, America’s largest audio network, announced a partnership that would see LeadsRx power Westwood One’s advertising attribution measurement on their network. With the announcement,...
Radio Advertising Attribution: Why More Digital Companies Should Use the Channel
Radio advertising has not been at the forefront of advertising choices for some companies, but that doesn’t mean it isn’t a viable option for getting new customers. For more than a decade, the trend has been for small and mid-sized companies to focus on...
Best Practices for Creating Effective Radio Adverts
So — you’re interested in getting into radio advertising but aren’t sure where to start? Or maybe you’ve dipped your toes in, but were underwhelmed with the results. Either way, you want to make sure that your next investment in radio advertising pays off in a big way...Download the Attribution Playbook
