The Westwood One and LeadsRx Partnership On September 17th, LeadsRx and Westwood One, America’s largest audio network, announced a partnership that would see LeadsRx power Westwood One’s advertising attribution measurement on their network. With the announcement,...
Radio advertising has not been at the forefront of advertising choices for some companies, but that doesn’t mean it isn’t a viable option for getting new customers. For more than a decade, the trend has been for small and mid-sized companies to focus on...
So — you’re interested in getting into radio advertising but aren’t sure where to start? Or maybe you’ve dipped your toes in, but were underwhelmed with the results. Either way, you want to make sure that your next investment in radio advertising pays off in a big way...
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