The LeadsRx Attribution Blog

Impression Tracking: Display Ad Attribution with LeadsRx

Impression Tracking: Display Ad Attribution with LeadsRx

Display ad impressions have often been a difficult channel to attribute back to conversions. It is analogous to the issues with TV and Radio attribution: how do you know if customers were influenced by seeing your message if they don't interact? The answer to this question is to track the impression data of that ad set and bring it back into your attribution modeling. When a tracking pixel is included each time ads are served, then customers who were shown that ad will have their attribution...

Cross Channel Attribution Defined

Cross Channel Attribution Defined

Cross-channel attribution, omni-channel attribution and full-funnel attribution are often used interchangeably to describe the same end goal — the ability to accurately measure the effectiveness of your marketing campaigns and customer touchpoints, regardless of their channel. That being said, it is important to note that "full funnel" and "cross channel" are actually two different things. Full-Funnel: tracking all touchpoints, from the first interaction to the final conversion. This could be...

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