The LeadsRx Attribution Blog

ITP Compliance – Stay Ahead of the Cookie Conundrum Curve

ITP Compliance – Stay Ahead of the Cookie Conundrum Curve

Apple released Intelligent Tracking Prevention (ITP) in 2017 to protect user privacy by limiting the ability of marketers and online businesses to track users across domains via its Safari browser. The focus was on third-party cookies and decreasing tracking of those cookies to 30 days. ITP 2.1 raises the bar even higher, capping the lifetime of cookies set client side to seven days, instead of the possible two years. As a provider of marketing attribution, specifically multi-touch...

Attribution for Facebook Impressions is Now Available

Attribution for Facebook Impressions is Now Available

The LeadsRx Impression Tracker Allows You to Evaluate Facebook Ad Impression Data. It’s important to gather all relevant data from all channels used by enterprise marketers to get the word out about their products and services – and Facebook advertising should be no different. After all, that’s what impartial multi-touch attribution is all about: showing you what channels are working and which ones are not in your marketing campaigns. Just like any other channel influencing conversions,...

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