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#13 Performance Marketing – Doing It Right for Social Media Campaigns

Kevin Urrutia started in performance marketing after years of promoting his own ecommerce companies. The founder of Voy Media talks about how he approaches social media marketing, why even he is looking to attribution to better measure the impact of marketing campaigns, and why the increasing expense of Facebook advertising makes it not necessarily the go-to route for brands anymore.

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2020 D2C Attribution Report

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