OTT Attribution: Consumer Insights are Hard to Beat
Attribution for over-the-top advertising campaigns continues to develop providing campaign insights previously unavailable with traditional TV.
Podcast Attribution: Now Available from LeadsRx
Podcasting has gone mainstream, so much so that “This American Life” – a take on the popular radio series – won a 2020 Pulitzer Prize. Podcasts are a great medium for any business to get the word out about their expertise and, in turn, promote a product or service....
Attribution for Facebook Impressions is Now Available
The LeadsRx Impression Tracker Allows You to Evaluate Facebook Ad Impression Data. It’s important to gather all relevant data from all channels used by enterprise marketers to get the word out about their products and services – and Facebook advertising should be no...
Impression Tracking: Display Ad Attribution with LeadsRx
Display ad impressions have often been a difficult channel to attribute back to conversions. It is analogous to the issues with TV and Radio attribution: how do you know if customers were influenced by seeing your message if they don’t interact? The answer to...
Tired of Formatting Spot Logs? Import Your Multi-Format Logs Effortlessly
Uploading Spot Logs is Now Easy LeadsRx now has an enhanced, intelligent upload facility for ingesting broadcast post spot logs. With other tools, spot logs from a variety of unique and disjointed sources need to be distilled down into one universal CSV format....Download the Attribution Playbook
