Today, LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations. Previously, OTT attribution could only be evaluated in isolation, potentially leading to wrong or even damaging marketing decisions.
Portland, Ore., August 25, 2020 – Today, LeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice President of Customer Success. In his new role Canelis will lead the LeadsRx...
Portland, Ore., and Slough, UK, August 4, 2020 – LeadsRx, a marketing attribution company, has expanded its international reach with its first reseller in Europe, MarketForce, Inc., a leading performance marketing agency. With this relationship, MarketForce will...
Study Finds Radio + TV Provides Seven Times the Search and Site Traffic Lift of Google and Facebook Ads AM/FM Radio Advertising Enhances Google/Facebook Performance During the Pandemic New York, NY – July 13, 2020 – CUMULUS MEDIA’s Westwood One, America’s largest...
Portland, Ore., June 30, 2020 – LeadsRx today announces the first ever multi-touch, cross-channel attribution solution that incorporates real-time podcast advertising data alongside other advertising mediums. This new capability means advertisers can finally...
LeadsRx Attribution features advanced attribution technology, Enhancements for B2B marketers and greater support for marketing agencies Portland, Ore., April 21, 2020 – Today, LeadsRx announced the availability of Version 3.0 of its unrivaled impartial marketing...
