In this post, we’ll take a closer look at the differences between marketing mix modeling and attribution modeling to know which of the two is best for your company.
For years now, the foundational technology behind LeadsRx – the Universal Conversion Tracking Pixel™ – has been powering your ability to collect first-party data both from the client-side and server-side. The bottom line? A new “Universal ID” is not necessary for accurate attribution.
One of the most popular models you can use is the linear attribution model. The linear attribution model tracks every touchpoint that a prospect takes during the buying journey. Many businesses choose this model because it considers the entire customer journey, gives credit to multiple engagements and provides a comprehensive view of the overall marketing strategy.