You Don’t Need a “Universal ID”; You Need Accurate Paths to Purchase

by AJ Brown | Mar 22, 2021 | Attribution Tools and Software, Identity Graph, Marketing, Privacy and Tracking

For years now, the foundational technology behind LeadsRx – the Universal Conversion Tracking Pixel™ – has been powering your ability to collect first-party data both from the client-side and server-side. The bottom line? A new “Universal ID” is not necessary for accurate attribution.