[Webinar] Broadcast and Digital Advertising: The Truth About Performance

[Webinar] Broadcast and Digital Advertising: The Truth About Performance

When used in conjunction with traditional broadcast media advertising, digital advertising is an outstanding partner and an excellent supplement to those offline campaigns – and vice versa. Measuring that interaction using attribution is key to defining customer journeys so cross-channel marketing efforts are optimized and conversions are increased.

How Attribution Is Used In Recruiting

How Attribution Is Used In Recruiting

“Attribution” in marketing is defined as the means of giving credit to the marketing touchpoint or touchpoints that lead a prospect to some type of conversion event. Conversion can be a sale, application, visit or even a view on a video. Touchpoints can be...