[Webinar] Broadcast and Digital Advertising: The Truth About Performance

by Cam Sivesind | Sep 10, 2020 | Broadcast, Guest Contribution, Marketing, Radio

When used in conjunction with traditional broadcast media advertising, digital advertising is an outstanding partner and an excellent supplement to those offline campaigns – and vice versa. Measuring that interaction using attribution is key to defining customer journeys so cross-channel marketing efforts are optimized and conversions are increased.