Here’s a rundown of performance marketing trends to watch for in the “year after a messy 2020” as advertisers look to garner the best return on their hard-earned dollars.
We weren’t far off with our prediction of 2020 marketing trends for a year better known for its disruptive nature. While looking ahead to what will influence marketing in the New Year – we always like to look back at our previous year’s predictions to see how we did.
Owners of networks – franchises, directories, and marketplaces – have a problem: they aren’t getting credit for the value of their advertising.
If you were to stop all of your advertising on Facebook, would your revenue – incrementally – actually go down? Or are those Facebook ads only cannibalizing sales you would otherwise have generated via another channel? Incrementality is the impact witnessed when advertising on a medium is active versus ads on that medium not being active.
With Bizible attribution now under the Adobe umbrella, free-thinking B2B marketers are turning to marketing attribution leader LeadsRx to evaluate their marketing effectiveness.
Advertising in the booming podcast industry makes sense for businesses looking for a leg up. Use one of these podcast attribution companies to improve campaign effectiveness.