For years now, the foundational technology behind LeadsRx – the Universal Conversion Tracking Pixel™ – has been powering your ability to collect first-party data both from the client-side and server-side. The bottom line? A new “Universal ID” is not necessary for accurate attribution.
We are honored to work with Children International, No Kid Hungry, Save the Children, and Step Up For Students. The work they do takes resources, people power, education, awareness, and creation of trust.
Here’s a rundown of performance marketing trends to watch for in the “year after a messy 2020” as advertisers look to garner the best return on their hard-earned dollars.
We weren’t far off with our prediction of 2020 marketing trends for a year better known for its disruptive nature. While looking ahead to what will influence marketing in the New Year – we always like to look back at our previous year’s predictions to see how we did.