On September 3rd, Cox Media Group(CMG) and our team here at LeadsRX announced our partnership. Cox Media has been utilizing the LeadsRx Broadcast Attribution software within their popular Cox Analytics solution, for television, radio, digital and print advertisers in...
Any marketer worth his salt knows the importance of attribution. Proper attribution is the difference between a full understanding of the ROI that your marketing produces and simply making an educated guess. While many of the most popular marketing platforms on...
So — you’re interested in getting into radio advertising but aren’t sure where to start? Or maybe you’ve dipped your toes in, but were underwhelmed with the results. Either way, you want to make sure that your next investment in radio advertising pays off in a big way...
More and more vendors are making the jump and going direct-to-consumer (D2C). There are a many reasons why this is the case, but one of the most enticing reasons for vendors to sell their products directly to consumers is the increase in data that they will have...
Vendors have been the silent partner behind the scenes that drove production in many retail sectors. For decades the arrangement was a good one for both the vendors and their partners — they handled the production and manufacturing processes and worked with...
