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LeadsRX and Cox Media Group Unveil Partnership for Best-in-Class Attribution

LeadsRX and Cox Media Group Unveil Partnership for Best-in-Class Attribution

by Ryan Bozeman | Sep 4, 2019 | Attribution Tools and Software

On September 3rd, Cox Media Group(CMG) and our team here at LeadsRX announced our partnership. Cox Media has been utilizing the LeadsRx Broadcast Attribution software within their popular Cox Analytics solution, for television, radio, digital and print advertisers in...
Attribution Platforms: 8 Critical Features Every Marketer Needs

Attribution Platforms: 8 Critical Features Every Marketer Needs

by Ryan Bozeman | Jul 7, 2019 | Attribution Tools and Software

Any marketer worth his salt knows the importance of attribution. Proper attribution is the difference between a full understanding of the ROI that your marketing produces and simply making an educated guess.  While many of the most popular marketing platforms on...
Best Practices for Creating Effective Radio Adverts

Best Practices for Creating Effective Radio Adverts

by Ryan Bozeman | Jun 18, 2019 | Attribution Tools and Software, Radio

So — you’re interested in getting into radio advertising but aren’t sure where to start? Or maybe you’ve dipped your toes in, but were underwhelmed with the results. Either way, you want to make sure that your next investment in radio advertising pays off in a big way...
D2C Attribution: It’s Guaranteed to Change the Way Vendors Go to Market

D2C Attribution: It’s Guaranteed to Change the Way Vendors Go to Market

by Ryan Bozeman | Apr 9, 2019 | Attribution Tools and Software

More and more vendors are making the jump and going direct-to-consumer (D2C). There are a many reasons why this is the case, but one of the most enticing reasons for vendors to sell their products directly to consumers is the increase in data that they will have...
Why More Vendors are Going D2C by Introducing Their Own eCommerce Offerings

Why More Vendors are Going D2C by Introducing Their Own eCommerce Offerings

by Ryan Bozeman | Apr 4, 2019 | Attribution Tools and Software

Vendors have  been the silent partner behind the scenes that drove production in many retail sectors. For decades the arrangement was a good one for both the vendors and their partners — they handled the production and manufacturing processes and worked with...
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Recent Posts

  • #23 9 Clouds: Helping Auto Dealers Avoid Common Automotive Marketing Mistakes and Optimize Ad Spend | Podcast
  • New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces and Their Trusted Partners within a First-Party Data Framework
  • Marketing Ecosystems Have a Problem: Network Owners Are Failing to Capture Marketing Performance

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