Display ad impressions have often been a difficult channel to attribute back to conversions. It is analogous to the issues with TV and Radio attribution: how do you know if customers were influenced by seeing your message if they don’t interact? The answer to...
Cross-channel attribution, omni-channel attribution and full-funnel attribution are often used interchangeably to describe the same end goal — the ability to accurately measure the effectiveness of your marketing campaigns and customer touchpoints, regardless of their...
Warning: Your current advertising attribution solution might be pointing you in the wrong direction. Impartial attribution sounds a bit redundant, right? Attribution itself is the process of trying to understand how well your marketing campaigns are performing...
The Westwood One and LeadsRx Partnership On September 17th, LeadsRx and Westwood One, America’s largest audio network, announced a partnership that would see LeadsRx power Westwood One’s advertising attribution measurement on their network. With the announcement,...
iHeartMedia Automotive Radio Advertising Study: Key Takeaways On November 19th 2019, iHeartMedia and LeadsRx released their partnered study on the automotive radio advertising industry — titled the “iHeartMedia/LeadsRx Automotive Advertising Marketing Attribution...
