Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models
Today, LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations. Previously, OTT attribution could only be evaluated in isolation, potentially leading to wrong or even damaging marketing decisions.
LeadsRx Welcomes David Canelis as Vice President of Customer Success Who Will Help Establish Industry Best Practices for Use of Marketing Attribution
Portland, Ore., August 25, 2020 – Today, LeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice President of Customer Success. In his new role Canelis will lead the LeadsRx...
LeadsRx Expands International Business with European Reseller – MarketForce
Portland, Ore., and Slough, UK, August 4, 2020 – LeadsRx, a marketing attribution company, has expanded its international reach with its first reseller in Europe, MarketForce, Inc., a leading performance marketing agency. With this relationship, MarketForce will...
LeadsRx Releases First Multi-Touch, Cross-Channel Podcast Attribution Product
Portland, Ore., June 30, 2020 – LeadsRx today announces the first ever multi-touch, cross-channel attribution solution that incorporates real-time podcast advertising data alongside other advertising mediums. This new capability means advertisers can finally...Download the Attribution Starter Kit
