In this episode we have Frans Riemersma, who is the number one MarTech influencer in the Netherlands, and a thought leader all throughout Europe. He’s passionate about marketing technology and for decades he’s been designing technology stacks for companies like HP Adidas. Audi Unilever, Phillips, Ikea, and everything in between. Frans explains how years of marketing, software development and consulting have lead him to a software selection process which works. Learn how to avoid costly mistakes selection the wrong vendors and how to get the right people in the room to make the decision.