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Marketing Ecosystems Have a Problem: Network Owners Are Failing to Capture Marketing Performance

Marketing Ecosystems Have a Problem: Network Owners Are Failing to Capture Marketing Performance

by Cam Sivesind | Jan 5, 2021 | Attribution Models, Attribution Tools and Software, B2B

Owners of networks – franchises, directories, and marketplaces – have a problem: they aren’t getting credit for the value of their advertising.

Incrementality: The Promise vs. the Reality

Incrementality: The Promise vs. the Reality

by Cam Sivesind | Dec 23, 2020 | Attribution Models, Attribution Tools and Software, B2B

If you were to stop all of your advertising on Facebook, would your revenue – incrementally – actually go down? Or are those Facebook ads only cannibalizing sales you would otherwise have generated via another channel? Incrementality is the impact witnessed when advertising on a medium is active versus ads on that medium not being active.

Bizible Attribution is Still Visible, But LeadsRx Leads the B2B Attribution Charge

Bizible Attribution is Still Visible, But LeadsRx Leads the B2B Attribution Charge

by Cam Sivesind | Dec 21, 2020 | Attribution Tools and Software, B2B

With Bizible attribution now under the Adobe umbrella, free-thinking B2B marketers are turning to marketing attribution leader LeadsRx to evaluate their marketing effectiveness.

13 Podcast Attribution Companies for Tracking Advertising Performance

13 Podcast Attribution Companies for Tracking Advertising Performance

by Cam Sivesind | Dec 4, 2020 | Attribution Tools and Software

Advertising in the booming podcast industry makes sense for businesses looking for a leg up. Use one of these podcast attribution companies to improve campaign effectiveness.

Multi-Touch Attribution – Everything You Need to Know

Multi-Touch Attribution – Everything You Need to Know

by Cam Sivesind | Dec 1, 2020 | Attribution Models, Marketing, Privacy and Tracking

There are several methodologies marketers use to ensure they can track, measure, and determine ROI as a result of their marketing efforts. A vital practice in today’s business landscape is data attribution, generally speaking, and multi-touch attribution, more...
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Recent Posts

  • #23 9 Clouds: Helping Auto Dealers Avoid Common Automotive Marketing Mistakes and Optimize Ad Spend | Podcast
  • New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces and Their Trusted Partners within a First-Party Data Framework
  • Marketing Ecosystems Have a Problem: Network Owners Are Failing to Capture Marketing Performance

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