What Is Linear Attribution And How Does It Help Businesses?
One of the most popular models you can use is the linear attribution model. The linear attribution model tracks every touchpoint that a prospect takes during the buying journey. Many businesses choose this model because it considers the entire customer journey, gives credit to multiple engagements and provides a comprehensive view of the overall marketing strategy.
Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal
With iHeartMedia recently agreeing to purchase Triton Digital from E.W. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. iHeartMedia, the biggest U.S. radio broadcaster, now has digital audio measurement...
Conversion Tracking: Full Guide For Your Business
Digital marketing has evolved tremendously over the last decade. However, one fundamental truth has remained the same. An essential key to online advertising is applying conversion tracking practices to help grow your business. Today, almost every online endeavor uses...
Types of Attribution Models and How to Use Them
Any business worth its salt will leverage the tools available to improve its performance. The market is too competitive to do anything less. In the modern-day of business transactions, conversions are everything when it comes to landing your next sale. Customers may...Download the Attribution Starter Kit
