Scott Brinker says marketing has become a technology power discipline, and marketers must infuse technology and the techniques it offers into their DNA to be successful.
When used in conjunction with traditional broadcast media advertising, digital advertising is an outstanding partner and an excellent supplement to those offline campaigns – and vice versa. Measuring that interaction using attribution is key to defining customer journeys so cross-channel marketing efforts are optimized and conversions are increased.
Attribution for over-the-top advertising campaigns continues to develop providing campaign insights previously unavailable with traditional TV.
Attribution Shows That Radio Aided Nutrition Company’s Campaign; And an Auto Dealer Marketing Firm Employs Attribution For Their Clients.
We examined 100 radio advertisers, across 18 months and found radio ad performance increased considerably from 2019 to 2020.