Marketing Ecosystems Have a Problem: Network Owners Are Failing to Capture Marketing Performance
Owners of networks – franchises, directories, and marketplaces – have a problem: they aren’t getting credit for the value of their advertising.
Incrementality: The Promise vs. the Reality
If you were to stop all of your advertising on Facebook, would your revenue – incrementally – actually go down? Or are those Facebook ads only cannibalizing sales you would otherwise have generated via another channel? Incrementality is the impact witnessed when advertising on a medium is active versus ads on that medium not being active.
Bizible Attribution is Still Visible, But LeadsRx Leads the B2B Attribution Charge
With Bizible attribution now under the Adobe umbrella, free-thinking B2B marketers are turning to marketing attribution leader LeadsRx to evaluate their marketing effectiveness.
13 Podcast Attribution Companies for Tracking Advertising Performance
Advertising in the booming podcast industry makes sense for businesses looking for a leg up. Use one of these podcast attribution companies to improve campaign effectiveness.
Multi-Touch Attribution – Everything You Need to Know
There are several methodologies marketers use to ensure they can track, measure, and determine ROI as a result of their marketing efforts. A vital practice in today’s business landscape is data attribution, generally speaking, and multi-touch attribution, more...Download the Attribution Starter Kit
