In today’s digital world, brands must continuously innovate their marketing campaigns and consider various channels. After all, where would any business be without the ability to see how well its advertising efforts are performing? Getting the attention of your target...
One of the most popular models you can use is the linear attribution model. The linear attribution model tracks every touchpoint that a prospect takes during the buying journey. Many businesses choose this model because it considers the entire customer journey, gives credit to multiple engagements and provides a comprehensive view of the overall marketing strategy.
With iHeartMedia recently agreeing to purchase Triton Digital from E.W. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. iHeartMedia, the biggest U.S. radio broadcaster, now has digital audio measurement...
Digital marketing has evolved tremendously over the last decade. However, one fundamental truth has remained the same. An essential key to online advertising is applying conversion tracking practices to help grow your business. Today, almost every online endeavor uses...
Any business worth its salt will leverage the tools available to improve its performance. The market is too competitive to do anything less. In the modern-day of business transactions, conversions are everything when it comes to landing your next sale. Customers may...