Multi Touch Attribution Software
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How To Improve Your CRM Campaign Tracking with Marketing Attribution

How To Improve Your CRM Campaign Tracking with Marketing Attribution

by Cam Sivesind | Apr 12, 2021 | Attribution Models, Marketing

In today’s digital world, brands must continuously innovate their marketing campaigns and consider various channels. After all, where would any business be without the ability to see how well its advertising efforts are performing? Getting the attention of your target...
What Is Linear Attribution And How Does It Help Businesses?

What Is Linear Attribution And How Does It Help Businesses?

by Cam Sivesind | Mar 12, 2021 | Attribution Models, Marketing

One of the most popular models you can use is the linear attribution model. The linear attribution model tracks every touchpoint that a prospect takes during the buying journey. Many businesses choose this model because it considers the entire customer journey, gives credit to multiple engagements and provides a comprehensive view of the overall marketing strategy.

Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal

Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal

by Cam Sivesind | Feb 16, 2021 | Attribution Tools and Software, Podcast

With iHeartMedia recently agreeing to purchase Triton Digital from E.W. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. iHeartMedia, the biggest U.S. radio broadcaster, now has digital audio measurement...
Conversion Tracking: Full Guide For Your Business

Conversion Tracking: Full Guide For Your Business

by Cam Sivesind | Feb 12, 2021 | Attribution Tools and Software

Digital marketing has evolved tremendously over the last decade. However, one fundamental truth has remained the same. An essential key to online advertising is applying conversion tracking practices to help grow your business. Today, almost every online endeavor uses...
Types of Attribution Models and How to Use Them

Types of Attribution Models and How to Use Them

by Cam Sivesind | Feb 7, 2021 | Attribution Models, Privacy and Tracking

Any business worth its salt will leverage the tools available to improve its performance. The market is too competitive to do anything less. In the modern-day of business transactions, conversions are everything when it comes to landing your next sale. Customers may...
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Recent Posts

  • LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions
  • #29 Talking Podcast Advertising with Triton Digital’s Daryl Battaglia
  • How To Improve Your CRM Campaign Tracking with Marketing Attribution

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