Eclipsing the 3 Key Marketing Analytics Concerns
Here are solutions to 3 key concerns keeping marketers up at night when it comes to marketing analytics, from personal bias, to incomplete data, to being overwhelmed with data.
Probabilistic vs. Deterministic Attribution
Marketers can continue to use a deterministic approach to marketing but should be thinking about a probabilistic approach sooner rather than later as data privacy continues to hamper the ability of marketers to track consumers.
Cross-Channel, Multi-Channel and Omni-Channel Marketing Explained
This episode on the LeadsRx Attribution Marketing Channel explores the differences between cross-channel, multi-channel and omni-channel marketing and how it all works to drive performance across marketing campaigns.
5 Ways for Marketers to Overcome the Analytics Hurdle
Marketers can overcome paralysis by analytics analysis by using impartial data, trusting the data, and putting careful consideration into managing the data to create actionable insights.
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