Marketing attribution is evolving. It’s evolving in how it is used. More companies are ingraining it into their marketing programs. More companies are concerned with bridging the gap between online, offline, and between digital channels. It’s becoming a...
More and more vendors are making the jump and going direct-to-consumer (D2C). There are a many reasons why this is the case, but one of the most enticing reasons for vendors to sell their products directly to consumers is the increase in data that they will have...
Vendors have been the silent partner behind the scenes that drove production in many retail sectors. For decades the arrangement was a good one for both the vendors and their partners — they handled the production and manufacturing processes and worked with...
How do your customers go from unaware of your product or service to being a (hopefully) happy customer? Understanding the journey that customers undergo is critical to understanding our own business. It helps us to see products and services through our customers’...
The way that customers interact with brands has changed a lot over the last decade, particularly when it comes to high-dollar purchases. Customers use more channels to engage with brands while having detailed product research just a Google search away. This can...
