There will be many times of uncertainty in every marketer’s career. From new competitive threats and industry shake-ups, to product shortcomings and internal politics, we’ve all faced or will face situations that are unfamiliar and that can’t be...
Marketing attribution is evolving. It’s evolving in how it is used. More companies are ingraining it into their marketing programs. More companies are concerned with bridging the gap between online, offline, and between digital channels. It’s becoming a...
Conventional marketing tells us that every prospect goes through a specific journey on their way to becoming a customer. Experts have recommended that we map each customer journey in an effort to better understand how customers interact with your brand, learn about...
Just as marketing tools and systems have made it increasingly simple for companies to identify and track visitors on their websites, current and upcoming regulations around the world are making this a more complicated task. Cross-device tracking in particular can be a...
Ad agencies need to start thinking like their client company CMOs. Clients don’t care about ad click-thru-rates; they simply want more customers and more sales. Here’s how agencies can use attribution tools to prove their influence on a client’s bottom line...
