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Marketing in the Era of Coronavirus

Marketing in the Era of Coronavirus

by AJ Brown | Mar 27, 2020 | Attribution Tools and Software

There will be many times of uncertainty in every marketer’s career. From new competitive threats and industry shake-ups, to product shortcomings and internal politics, we’ve all faced or will face situations that are unfamiliar and that can’t be...
5 Attribution Trends to Watch in 2019

5 Attribution Trends to Watch in 2019

by AJ Brown | May 8, 2019 | Attribution Tools and Software

Marketing attribution is evolving. It’s evolving in how it is used. More companies are ingraining it into their marketing programs. More companies are concerned with bridging the gap between online, offline, and between digital channels. It’s becoming a...
Attribution is More Important than Ever in Today’s Non-Linear Customer Journey

Attribution is More Important than Ever in Today’s Non-Linear Customer Journey

by AJ Brown | Jan 22, 2019 | Attribution Tools and Software

Conventional marketing tells us that every prospect goes through a specific journey on their way to becoming a customer. Experts have recommended that we map each customer journey in an effort to better understand how customers interact with your brand, learn about...
Cross-Device Tracking in Light of the GDPR? It’s Possible.

Cross-Device Tracking in Light of the GDPR? It’s Possible.

by AJ Brown | Jan 1, 2019 | Attribution Tools and Software

Just as marketing tools and systems have made it increasingly simple for companies to identify and track visitors on their websites, current and upcoming regulations around the world are making this a more complicated task. Cross-device tracking in particular can be a...
Attribution for agencies – become strategic without the suit and tie

Attribution for agencies – become strategic without the suit and tie

by AJ Brown | Sep 11, 2018 | Attribution Tools and Software

Ad agencies need to start thinking like their client company CMOs. Clients don’t care about ad click-thru-rates; they simply want more customers and more sales. Here’s how agencies can use attribution tools to prove their influence on a client’s bottom line...
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MarketForce Inc
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Puzzle Ads
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