As a marketer, you want to maximize your return on ad spend (ROAS) and determine your customers’ paths to purchase. Attribution, specifically multi-touch attribution, gives you the confidence to optimize campaigns across the entire sales funnel, and to do so with privacy-first data and insights.
In this 30-minute webinar, LeadsRx Co-Founder & CEO AJ Brown breaks down the benefits of marketing analytics and, more importantly, how attribution works to the advantage of marketers like yourself. You will learn:
- What you need to know about attribution, and how it is evolving
- How you can capitalize on the power of the LeadsRx Universal Tracking Pixel™
- How this super pixel works on your behalf to track all advertising sources and all conversions
- How you will be able to identify customer journeys and maximize ROAS
Join AJ for this informational but laid-back forum and come armed with questions you have for a pioneer of this potent data-centric approach to marketing analytics.